WHY PROTONIK?

A new product at retail has 6 weeks

after it hits the shelves to show it has sales potential.

I’ve spent 35 years creating innovative new products and services and bringing them to market. That experience leaves me concerned.

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Too many new products or services fail in the market when they should succeed.

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Scarce innovation dollars are wasted on products that never had a chance — a truth good innovation marketing would have revealed.

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The sweat and hard work dedicated to creating a powerful, profitable future is too often wasted through failure.

Companies don't tend to see that marketing new and innovative products or services is a specialty — uniquely different from other marketing.

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Product development involvement is needed as early as possible from senior marketers with extensive communication and go-to-market experience. Only experience, not a list of rules, can build products that thrive in the market while skipping those which won’t..

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Once started in the right direction, senior marketers need to stick with the product so that surprise opportunities are leverages for even higher success and so that compromises don't kill a good start.

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Sales channel choices are more subtle than they may seem. And an exciting new product won't succeed if just tossed onto the pile in a line review. Innovative products must hit the market strong — supported with critically nuanced communication needed to thrive.

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Experience built driving an array of new products needs to lead the first 2 to 4 years when it's critical that new products and services "stick the landing" to become long term strengths.

I created Protonik to deliver success for innovative products and startups.

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My clients benefit from my deep technical and marketing experience — and my knowledge and instincts across the wide range of marketing, sales, and strategy needed for innovation.

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My clients benefit from my years spent learning what moves people and creating the communication to make that happen.

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Most importantly, they benefit from my passion — a passion so deep it makes me angry when innovations suffer marketing failure.

"Managing a $50,000 product line in it's first year is harder than managing a $500 million business in its twentieth year."

Jack Welch, "Winning"

©2018 Protonik, LLC  Portland, Oregon