Two of the Four Deadly Diseases which Kill Innovation

HOW MARKETING

FAILURES KILL

INNOVATION

Learning from the Kobalt Double Drive campaign.

INNOVATIVE PRODUCTS NEED SPECIALIZED MARKETING

While they generated superb returns for investors, I discuss how they failed as a business. 

THE TRUTHS ABOUT DOLLAR SHAVE CLUB

The challenge of marketing innovative products is complex.

INNOVATION

IS NOT COMPLICATED — IT'S COMPLEX.

Bureaucracy wants predictability, putting it at odds with innovation.

INNOVATION IS NOT A TAME PRACTICE

Stores exist to sell product.

INNOVATIVE PRODUCTS ARE KEY TO BRICK AND MORTAR FUTURE