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Two of the Four Deadly Diseases which Kill Innovation

HOW MARKETING

FAILURES KILL

INNOVATION

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Learning from the Kobalt Double Drive campaign.

INNOVATIVE PRODUCTS NEED SPECIALIZED MARKETING

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While they generated superb returns for investors, I discuss how they failed as a business. 

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The challenge of marketing innovative products is complex.

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Bureaucracy wants predictability, putting it at odds with innovation.

INNOVATION IS NOT A TAME PRACTICE

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Stores exist to sell product.

INNOVATIVE PRODUCTS ARE KEY TO BRICK AND MORTAR FUTURE

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